We’ll Write Web Copy That Converts
You know your customers better than us. Fact. But they know themselves best...
People on the web do not bother with big blocks of paragraph copy. When they see something like that on the screen, they don’t even look twice, they just skip it instantly. If it were a book or a magazine they were reading, they might take the time and patience to go through it, even if just on a skimming basis, but on the web? Forget about it.
Everything you write like this might as well be invisible. Trust me, no one, and I mean no one, is going to read it. They’ll skip it and that’s for sure. So if you have important information, the secret of immortality even, wedged somewhere in between these lines, unfortunately no one will get a chance to discover it.
Did you just skip the paragraph above?
Yeah, we don’t blame you.
Fact: people don’t read on the web. They scan.
People on the web read differently than they do in print,
so the writing style has to adapt accordingly...
And when you make your copy readable, something funny happens:
Your buyers actually understand what you were trying to say in the first place.
Good news is that there is research about how people read on the web.
And we’ll use that research to make sure your copy is:
- optimized for web reading and persuasive -
You’ll get copy that sells.
Here’s How We Approach Copywriting for the Web:
Shoot for Clarity
Clarity is the queen of web copy - if you have jargon in your language, you exponentially increase the difficulty level.
With the little patience your buyers have on the web... if something is not explained in plain terms -yes even complex B2B solutions- (like this one), it will simply not be easily understood.
Formatting - IS PART OF WRITING COPY
Why? because the human eye reacts to stimuli... duh! So, highlighing keywords, using type,
breaking
up
paragraphs
and structuring sentences, are all part of the exercise of writing copy for humans.
Tone of Voice.
The tone of voice will reflect the kind of company your buyers want to do business with, and will clearly and thoroughly explain all the different aspects of what you do, who you do it for, and why it’s important.
Value Proposition.
The value proposition is the first thing your buyers will see when they land on your website (or any of your site pages for that matter). Based on that, they will determine whether they will bother reading more about your product or hit the back button.
We will create value proposition statements that explain how your product solves customers’ problems or improves their situation (relevancy), delivers specific benefits (quantified value), and tells the ideal customer why they should buy from you and not from the competition (unique differentiation).
No Meaningless Lorem Ipsum Filler Copy.
Filler copy is the enemy of function. We do not ever start creating wireframes or messaging if we do not have a good working draft of the key pages copy.
Why?
Because the whole layout and messaging depends on how we prioritize and format information and how on earth are we going to prioritize and format the following paragraph:
"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec id magna arcu. Curabitur varius posuere dolor, ac condimentum diam faucibus ut. Aliquam consectetur suscipit nisi quis vulputate."
Words sell.
We’ve tried the miming thing in the past, but it didn’t work out.
