SaaS
"Market 8 brings the exact set of skills we need at this point to help shape a strategy, and execute it"
ZynBit is a SaaS company established in 2017. When we started working with them they already had traffic and sales leads coming in but were looking to scale up - across the funnel. They wanted to improve the quality and quantity of leads and improve marketing’s contribution to sales. They engaged Market 8 to help them run marketing and drive demand.
Increase & convert qualified website visitors from organic search: Increase year-over-year organic traffic by 25%; increase organic goal completions by 25%.
Performed a comprehensive keyword, topic, and intent analysis, developed and implemented a topic/cluster based content marketing strategy, built 4-6 high quality backlinks to the website each month, performed advanced on-page SEO for critical pages, and addressed page speed issues across the site - bringing the average load time to under 3 seconds for critical pages.
ZynBit powers data-driven sales teams to optimize sales capacity.
ZynBit captures high-value customer interactions enabling your sales, management, and operations to understand pipeline activity, sales performance, and territory management patterns.
It integrates seamlessly with your existing sales workflows across mobile, browser, email and calendar simplifying the day-to-day of customer relationship management. At the same time, it collects meaningful customer data needed to optimize sales operations.
ZynBit makes salespeople more efficient and empowers management with valuable insights needed to run the business, improve customer acquisition and drive retention.
ZynBit. Be Data-Driven.
Market 8 is a growth marketing agency 100% focused on helping SaaS firms establish their brand and sell more software. Market 8 offers consulting, strategy, and execution of programs to help solve 3 critical problems of scaling SaaS:
-Get the message right
-Improve close rates
-Optimize CAC:LTV