The good news is that
your competitors also send their hard-won and expensive traffic
to pages that don’t convert.
The better news is that you no longer have to.
Your competition is focused on the click and wasting thousands of dollars and countless hours because of it.
You have an opportunity to get more leads and sales while driving down the cost to acquire new customers by matching each ad with a dedicated landing page.
These optimized landing pages become even more important as your cost per click increases over time. Without maximizing landing page conversion rates, PPC may even become an unfeasible strategy for your company.
1. Customer & Business Research
We start with qualitative and quantitative research to discover the different types of buyers and what each type is looking for.
2. Conversion Copywriting & Design
We’ll take our research and turn it into persuasive copy that makes signing up or buying a no brainer. Then we match this copy with a design where every pixel works hard to convert.
3. Data-driven improvements
After your landing page is live, we’ll collect more data, design tests, and optimize for even more conversions. Everything we do is backed by data.
This is just some of what our conversion team does to win you more leads and sales:
They apply tips and tricks shared in a post about boosting conversion rates by 265% to your business and its unique challenges, and are puzzled when it doesn’t work.
The better ones do some research. But they still struggle to deviate from conventional research methods when your business calls for it.
Most conversion "gurus" will also wait for you to indicate which landing page needs to be optimzed before they get to work.
9 times out of 10 we find that the key problem of landing pages is a poorly formulated offer.
Either the value proposition is irrelevant for the buyer or it’s too ambitious; it has so much inherent friction that it just turns people off. The result is a page with low conversions.
Instead, we start with your business goals, match these goals to what your buyers actually want, identify every Moment of Truth (MOT) in your buyer’s journey, and then use this insight to smooth the path to conversion one MOT at a time.
Expert Landing Page Review |
Engineer my Landing page |
Design my Landing Page |
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Perfect if you want an expert to show you tips to improve your page. | We handle everything from research to wireframing. | Research, design, development, and optimization -- we can do it all. | |
$500 | $4,950 | $6,950 | |
Quick Review i
Review your landing page, send a company survey and analyze results, and then share actionable recommendations you can start applying right away in a 30-minute call.
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Customer Research i
Learn about your buyers through surveys and interviews, and then develop buyer profiles that address the motivations and hesitations for each of your offers.
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Campaign Performance Review i
Identify which campaigns have the potential to make you the most money and then use this insight to prioritize landing page optimization.
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Moment of Truth breakdown i
Assess your business goals and offers, and then identify the moments of truth to optimize.
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Competitor Research i
Gain a comprehensive understanding of what your competitors are doing to get more leads and sales, then capitalize on their mistakes.
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Value Proposition i
Develop a value proposition that makes it easy for prospects to understand what you do, how you do it better, and why it matters
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Ad Review i
Make sure your ad copy and design is optimized for quality clicks and is in sync with the pages they send traffic to
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Copy That Converts i
Get short, snappy copy where every word is backed by research and works hard to convert visitors into leads, and leads into paying customers.
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Long Form Sales Copy i
For an additional investment, you get long-form sales copy that gives prospects everything they need to buy on one expertly crafted landing page.
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Add $2,000 | Add $2,000 | |
Wireframing i
High-definition wireframes let you see what your landing page and thank you page will look like before it’s too late to make changes.
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Interactive Design i
Get your landing page professionally designed by a team who knows how to make every pixel work hard to increase conversions.
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Development i
Take the stress out of landing page implementation by letting our team take it live in HubSpot, or by getting an HTML and CSS file.
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$1,500 | ||
Continuous Optimization i
Squeeze every last lead and sale out of your landing page when we analyze traffic and results, hypothesize and A/B test improvements, reporting on our results in a dashboard, and by learning much of what we know along the way.
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$ Additional |
We’re a team of fully certified, seasoned professionals with hours of crafting and optimizing websites and landing pages under our belts. From SaaS and enterprise software, to high-value consumer products, financial services and more -- we’ve done it all. You won’t get a team of beginners learning on your dime.
We’ll get back to you within 24 hours tops.
At the center of a landing page that converts is persuasive copy backed by a lot of customer and competitor research, so we recommend that you leave the copy to us. Even if you write the copy, the price won’t change because we reserve the right to make changes to your copy.
We do. Most agencies won’t tell you this, but the first version of a landing page is rarely the best -- it’s the new baseline. By analyzing the traffic landing on your new page, we’ll uncover low hanging fruit that can improve conversion rates even further. If you’re interested in continuous improvement, let’s chat about your pages and traffic.
Our conversion process works for every type of product or solution. Our experience ranges from consumer products and services such as personal development counselors, to enterprise software solutions and everything in between. Conversion Optimization is a matter of understanding what exactly your buyer wants and cares about, and then creating a page that gives them exactly that.
Once we get all of the above, including the questionnaire and survey responses, we can begin our work.
The first round is composed of a lot of analysis and data gather and takes 30-45 days from the day we have access to Google Analytics, completed questionnaires and surveys, logo and branding guidelines, and payment in full. Once your first landing page is live, 3-4 months of ongoing optimization is usually required before we reach a point of diminishing returns. If your page has low traffic (under 2k visits/mo), it might take more time to reach this point.
Your branding and general design feedback will be considered, but we’re focused on getting you results, so we will have the final say on what the page needs to say or look like. Of course, we want to make sure everything we say is accurate and not misleading, and your input will be important here.
While we would love to guarantee that your conversion rates will increase by xxx%, no responsible agency would make this claim. Even if we do the research, write the copy, design the page, and develop it -- there is so much that we don’t control. We don’t control how you follow up with leads, how your sales team sells, whether your product or service is worth your asking price and much more. What we can say with 100% certainty is that we’ve done this hundreds of times; we’ve helped companies increase revenue by five, six, and even seven figures; and we can prove our results.
Payment is required in full at the beginning of the project. If you decide to cancel before any analysis work gets started, we will refund 40% of the total. Refunds are not possible after we start the work.
We assume that you have the rights to any photography or artwork you provide to us and assume no responsibility for any copyright infringements by materials you submit to us.
We reserve the right to reject projects for new products or services whose market viability is still untested, pyramid schemes, or unethical products or services.